Darkie Magazine
The publication Mastarmind founded: a platform built to tell stories with courage, culture and craft, and to put the people shaping our times in the frame.
Visit Darkie Magazine
Journalist · Artist · Author · Strategist
Write it.Sing it.Build it.Mastarmind.
A senior journalist who tells it straight, an artist who sings it true, an author who puts it on the page and a strategist who builds the stage. One mind, turning South African stories into impact the whole world can hear.
Mastarmind is a
Artist Management✦PR✦Events✦Media Strategies✦Motivational Speaking✦Storytelling✦Brand Partnerships✦Artist Management✦PR✦Events✦Media Strategies✦Motivational Speaking✦Storytelling✦Brand Partnerships✦
Journalism
Senior journalist. Founder. Voice.
Founder of Darkie Magazine and sports and entertainment reporter at Soweto Watch, Mastarmind has built a name telling the stories that matter, in the words of the people who live them.
Built in Africa. Made for the world.
All ServicesMastarmind Collective is an international-standard creative and strategic house for artists, brands and moments that deserve to be remembered. Big ideas, sharp strategy, real results.
Artist Management
Careers built with structure, hustle and vision.
PR
Narratives shaped. Reputations protected and grown.
Events
Experiences the whole city talks about the next day.
Media Strategies
Content and campaigns that travel far and land hard.
Speaking and Storytelling
Words that move rooms, campuses and boardrooms.
Brand Partnerships
Sponsorships and deals that work for brand and culture.
New album · Out now
ZWREN
Twenty tracks. Every mood. Every story. ZWREN: The Four Pillars of Mastar is the new album from Mastarmind, featuring the singles Zoleka, Ke Tla E Fetola and Orale.
Tailored by discipline. Covered by grace.
Vision✦Culture✦Excellence✦Impact✦Vision✦Culture✦Excellence✦Impact✦Vision✦Culture✦Excellence✦Impact✦Vision✦Culture✦Excellence✦Impact✦
Your idea. His mind. Big impact.
About
The mind behind the movement
Mastarmind, born Farisanani Gilbert Muthivhi, is a Cape Town based recording artist, author, journalist, publicist, talent manager, producer, director and writer. He leads Mastarmind Collective, a creative and strategic house that manages artists, shapes stories, builds events and turns ideas into impact.
Rooted in South African culture and fluent in the language of global media, he brings newsroom discipline, a storyteller’s instinct and a music maker’s ear to every project, for artists, brands and institutions across Africa and beyond.
Cape TownHome base, serving clients worldwide
ZWREN20-track studio album, 2026
AuthorA Love That Gives, on Kobo
6Core services under one roof
The Artist
As a recording artist, Mastarmind tells South African stories through sound. His latest album, ZWREN, brings together 20 tracks across moods and languages, led by the singles Zoleka, Ke Tla E Fetola and Orale.
ListenThe Author
A writer first, Mastarmind has taken his storytelling to the page. His book, A Love That Gives, is available as an eBook through Kobo, reaching readers in South Africa and internationally.
ReadThe Journalist
A senior journalist, founder of Darkie Magazine and sports and entertainment reporter at Soweto Watch, he applies newsroom rigour to every story, brand and campaign.
ReadTHE HOUSE
Mastarmind Collective
A strategy-led creative house built on structure, relationships and reach, serving artists, brands and institutions.
→
THE MISSION
Turning Ideas Into Impact
Every engagement starts with a clear picture of the result, then moves with discipline and grace.
Vision First
We see the outcome before we make the first move. Direction before motion.
Built On Culture
Fluent in the sounds, stories and streets that move South Africa, and the platforms that carry them abroad.
Excellence Defined
Standards set once and never lowered, from first meeting to final delivery.
The Storyteller
Journalist by training. Builder by instinct.
Years in media have taught Mastarmind that every great brand, record and moment starts with a story told clearly. That discipline now drives his work in PR, artist management and strategy.
Stories first. Strategy always. Impact guaranteed.
Album · Out now
ZWREN
ZWREN: The Four Pillars of Mastar is officially live. Twenty tracks, every mood, every story.
- ZolekaSingle
- Ke Tla E FetolaSingle
- OraleSingle
Singles & albums
Izibusiso Zaba ZaliSingleListen now
Uthuleleni ThixoSingleListen now
KhensaniSingle · with TeekayListen now
ImbokodoAlbumOut now
MandisaSingleOut now
Mayenzek’ Intando YakhoSingleOut now
NdiyahambaSingleOut now
Long Live Super MegaSingleOut now
More music
Izibusiso Zaba ZaliSingleListen nowUthuleleni ThixoSingleListen nowKhensaniSingle · with TeekayListen nowImbokodoAlbumOut nowMandisaSingleOut nowMayenzek’ Intando YakhoSingleOut nowNdiyahambaSingleOut nowLong Live Super MegaSingleOut nowThe Books
Read the story
Words that travel
Beyond music and books, Mastarmind writes and reports on culture, music and sport. Follow his commentary and storytelling on X and Instagram.
JournalismFounder & Senior Journalist
Sports & Entertainment Reporter
Telling stories on our own terms.
Mastarmind is a senior journalist, the founder of Darkie Magazine and a sports and entertainment reporter at Soweto Watch. He brings a newsroom’s discipline, a fan’s passion and a storyteller’s eye to every byline.
Soweto Watch
On the ground at Soweto Watch, he covers the pitch, the stage and the people behind them, from match-day moments to music and entertainment news.
Visit Soweto WatchEverything you need to be unforgettable
Six services under one roof. Pick one or build a full package, for clients across Africa and around the world.
Artist Management
Careers built to last. From strategy to bookings to rollout, we run the business so the artist can run the stage.
- Career strategy
- Bookings and tours
- Release rollouts
- Contracts and deals
PR
Shape the story before someone else does. Clear messages, strong relationships, protected reputation.
- Media relations
- Press kits and releases
- Interview placement
- Reputation care
Events
Concept to curtain call. Experiences designed to connect people and leave a mark.
- Concept and planning
- Launches and activations
- Campus tours
- Full production
Media Strategies
Smart plans, strong content and maximum reach, tracked so you can see the impact.
- Content direction
- Social media growth
- Campaign planning
- Performance reporting
Motivational Speaking and Storytelling
Real stories told with fire. Talks that move students, teams and communities to act.
- Keynotes
- Campus talks
- Corporate sessions
- Youth programmes
Brand Partnerships
Deals where brand and culture both win. We connect, package and activate.
- Sponsorship proposals
- Ambassador deals
- Brand activations
- Campaign collaborations
Let’s build something loud
Tell us what you are planning. We reply fast.